Transforming Sales Management with Advanced ERP Addon for Gazab

Client Introduction

Founded in 2004, Gazab Foods, a unit of United Trading Inc. has grown from its roots in Roselle, IL, to become a leading distributor of Indian food products across the U.S. Driven by passion for Indian goods and a commitment to excellent service, the company proudly offers a diverse catalog of well-known Indian food brands. Dedicated to customer satisfaction, United Trading Inc. continues to bring the rich flavors of India to American households.

Problem Statement

Gazab, a prominent distributor of Indian food products in the U.S., required a streamlined solution to manage their extensive sales operations efficiently.

The manual process of order placement and sales monitoring is cumbersome and prone to errors. Gazab needed a mobile application that empowers both employees and customers to place orders efficiently while providing administrators with complete oversight of the sales process.

• Inefficient order management leads to difficulty in tracking and updating sales orders, causing delays and errors.
• Ineffectual lead capture and transition processes result in missed sales opportunities.
• Time-consuming manual efforts in transitioning sales offers to orders hamper productivity.
• Difficulty in real-time monitoring of sales activities and employee performance affects accountability and oversight.
• Managing detailed invoice data and sales histories is tedious and susceptible to mistakes.

These issues collectively result in decreased sales efficiency, increased operational costs, and reduced customer satisfaction. Missed opportunities and delayed order processing undermine revenue growth, while inadequate tracking and manual processes hinder overall business performance and scalability.

Solution

Maestro developed a custom-built application equipped to integrate seamlessly with external ERP systems such as SAP by enhancing core system capabilities, offering specialized features to optimize inventory management, streamline supply chain processes, and improve customer service through real-time data insights.

• Easy-to-Use Interface : A mobile application that allows users to manage leads, interact with customers, and update sales statuses on the go. The dashboard provides an overview of key metrics such as open and approved orders, invoices, total sales, and customer count. Also allow employees to place orders on behalf of customers and enable customers to place their own orders directly through the mobile application.
• Lead Management : A structured approach to lead management, capturing lead details effectively and purchase history for future orders.
• Sales Order Management : Allows users to view, update, filter, download, and email orders. Sales order automation reduces manual effort by automating the transition from offers to orders. Provide administrators with the ability to monitor orders in terms of amount, time, and frequency, ensuring transparency and efficiency in the sales process.
• Invoice Management : Provides access to detailed invoices, including item prices, discounts, and customer contact details.
• Sales Tracking : Let's users monitor sales history with SAP integration, enabling real-time logging of activities. Allows administrators to track and manage customer interactions, order histories, and overall sales performance to make informed business decisions.
• Extensive Reporting : Detailed reports such as open and approved orders, invoices, total sales, and customer count provide valuable insights for decision-making. Offers download options for sales orders in PDF or Excel formats.
• Order and Return Management : Users can create sales orders from various segments and manage product returns within 7 days through return and credit management.
• Account Balance Tracking : Available to monitor total sales, with customers filterable by region and state. Account Balance can be used to track the performance of individual employees.

Results and Benefits

The implementation of the Sales Management ERP application for Gazab poised to deliver a multitude of benefits and transformative outcomes for their sales operations:

1. Efficiency :

   Reduced Administrative Tasks : The automation of sales order processes and integration with SAP minimizes manual data entry, enabling sales employees to dedicate more time to customer interaction and strategic tasks.

   Streamlined Workflows : The intuitive dashboard and user-friendly interface allow employees to manage sales activities more efficiently, resulting in smoother operations and faster turnaround times.

2. Improved Order Management :

   Automated Sales Processes : Automation from sales offers to order confirmations reduces errors and accelerates the sales cycle, contributing to increased order placement.

3. Productivity :

   Real-Time Updates : Real-time logging and updates on sales activities and order statuses boost the productivity of sales employees and customers by providing immediate access to critical information.

   Extensive Reporting : Detailed reports and analytics provide insights that help employees focus on high-impact activities, further enhancing their productivity.

4. Customer Satisfaction :

   Improved Response Times : Faster order processing and the ability to update and track orders in real-time lead to quicker and more accurate responses to customer needs.

   Personalized Service : The capability to manage and track customer orders and preferences allows for more personalized and attentive service, fostering customer loyalty and satisfaction.

5. Financial Impact :

   Increased Profitability : Optimized sales processes and reduced manual efforts lead to cost savings and improved efficiency, ultimately boosting overall profitability.

6. Faster time to market :

   Competitive Advantage : By leveraging advanced technology, Gazab can compete more effectively in the market, offering superior service and efficiency compared to competitors.

Conclusion

Maestro's implementation of a customized Sales Management application with ERP integration for Gazab Foods exemplifies innovation and client-centric solutions. By leveraging advanced technologies, we built a robust platform that simplifies order placement, improves sales monitoring, and ultimately enhances customer satisfaction, and provides real-time insights for informed decision-making.

This solution not only streamlined administrative tasks and improved order management but also boosted sales team productivity, positioning Gazab Foods for sustained growth and success in the competitive FMCG market.