Client Introduction
RK Ecran is a leading manufacturer and seller of mosquito nets. The company is committed
to providing high-quality products that ensure customer satisfaction and comfort. It
focuses on utilizing advanced technologies to streamline its operations and improve
efficiency.
Problem Statement
RK Ecran faced several challenges in managing its operations and ensuring timely customer
service:
- Lead Management Complexity: The manual process of tracking leads and
follow-ups resulted in missed opportunities and delayed responses.
- Employee Performance Tracking: Difficulty in monitoring employee performance
and ensuring accountability for assigned leads.
- Delayed Follow-ups: There is no system to alert employees and dealers about
delayed follow-ups, leading to missed leads and reduced customer satisfaction.
- Payment Processing Issues: Manual handling of payments from dealers was prone
to errors and delays, affecting the production schedule and order fulfilment.
- ERP Integration: Existing systems did not seamlessly integrate with SAP,
complicating the management of quotations, orders, and master data.
These challenges impacted RK Ecran's operational efficiency and customer engagement,
which are crucial for business growth and competitiveness.
Solution
To address these challenges, RK Ecran implemented a custom-built web portal and mobile
application developed by Maestro Technology. The solution includes:
- Lead Management System: The web portal and mobile application allow for
efficient management of leads, including assigning leads to employees and tracking
their performance. This ensures accountability and timely follow-ups.
- Delayed Follow-up Alerts:The system automatically lists delayed follow-ups
and notifies employees and dealers, ensuring that no leads are missed and enhancing
customer engagement.
- Payment Processing: The application facilitates seamless payment processing
from dealers. Customers initially pay dealers, who then send payments to RK Ecran
after deducting commissions. Once payments are verified, the manufacturing plant
starts production, and the dealer is notified of the order status.
- Performance Tracking: The platform includes features to track employee
performance, providing insights into their efficiency and effectiveness in handling
leads and follow-ups.
- SAP Integration: The solution integrates with SAP for quotations and order
processing, as well as fetching master data like item masters and price master's
through APIs. This integration ensures data consistency and streamlines operations.
Results and Benefits
The deployment of the custom lead management and payment processing platform, along with
SAP integration, led to significant improvements:
- Operational Efficiency: The automated system for lead management and payment
processing reduced errors and saved time, streamlining operations. The SAP
integration further enhanced efficiency by ensuring seamless data flow and
consistency.
- Improved Customer Satisfaction: Timely follow-up and efficient handling of
leads enhanced customer trust and engagement.
- Enhanced Accountability: Tracking employee performance ensured accountability
and motivated employees to perform better.
- Seamless Payment Processing: The automated payment system reduced delays and
errors, ensuring a smooth production schedule and timely order fulfilment.
- Integrated ERP Systems: The SAP integration simplified the management of
quotations, orders, and master data, improving overall operational efficiency and
accuracy.
Conclusion
RK Ecran's implementation of a custom web portal and mobile application for lead
management and payment processing, combined with SAP integration, has revolutionized its
operations. Technological advancements have streamlined processes, improved customer
satisfaction, and enhanced employee performance tracking. RK Ecran recommends that
similar businesses invest in custom technology solutions and ERP integration to overcome
operational challenges and enhance their market presence.
